App Store Optimization (ASO) Manager — Organic Growth

Job Description

What you'll own

Keyword and visibility strategy

• Own keyword research, mapping and prioritisation across all live locales on both stores, with a clear thesis about which markets we compete in and which we defend.
• Own all indexable metadata: Play title, short and long description; App Store name, subtitle and keyword field.
• Build and maintain the keyword-to-ranking-to-install reporting that tells us whether any of it is working.

Conversion rate optimisation

• Run a continuous testing programme: Store Listing Experiments on Google Play, Product Page Optimization and Custom Product Pages on iOS.
• Own the creative brief for icons, screenshots and preview videos, you won't design them, but you will decide what gets tested and why.
• Build and target Custom Store Listings and Custom Product Pages against distinct search and campaign intents, so cold traffic lands on a page that matches what they were actually looking for.

Ratings, reviews and store health

• Own rating average, review velocity and review sentiment as managed growth inputs, not as reporting lines.
• Track and escalate Android vitals and store policy risks that affect ranking eligibility.

Working across the funnel

• Work alongside our paid agency partner on ASO-adjacent work so that paid and organic reinforce each other rather than competing for the same listing.

Qualifications

What we're looking for

Required

• 3+ years of hands-on ASO ownership for a consumer mobile app, including at least one app with meaningful scale (100k+ installs/year or equivalent).
• Genuine fluency with Google Play Console and App Store Connect — not just reading dashboards, but running experiments, reading confidence intervals, and knowing when a result is noise.
• Working knowledge of at least one professional ASO toolset (AppTweak, Sensor Tower, data.ai, Asodesk, MobileAction or similar).
• Comfort with data: you can pull, join and interrogate install, conversion and retention data yourself rather than waiting for an analyst.
• Statistical literacy sufficient to know what a store listing test can and cannot prove. We have burned real money on tests that were underpowered, and we'd like you to stop us doing it again.
• Multi-locale experience, ideally in markets you don't personally speak — and a method for judging copy quality in those markets anyway.
• Business-level English.

Nice to have

• Experience in education, edtech, or subscription-based consumer apps.
• Familiarity with MMP attribution (we run Singular).
• Hungarian, or experience with CEE markets.
• Understanding of the trial-to-paid subscription funnel and how store traffic quality shapes it.

How we'd like you to think

• You treat CVR as a ranking input, not just a revenue input.
• You are sceptical of ASO folk wisdom and ask for the data behind it.
• You would rather ship a small change this week and read the result than deliver a 40-slide audit next month.
• You tell us when the answer isn't ASO.

Additional Information

How to apply

CV highlighting relevant experience.