Associate Managing Consultant, Advisors – Growth Marketing

JOB DESCRIPTION

Our Purpose

Title and Summary

Associate Managing Consultant, Advisors – Growth MarketingGrowth Marketing Associate Managing Consultant

Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations : Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience :

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Roles and Responsibilities

Client Impact

• Craft personalized engagement strategies : Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
• Manage multi-channel media platforms : Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
• Drive CRM & analytics for growth : Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
• Optimize market insights & user experience : Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX / UI design to improve conversion rates

Team Collaboration & Culture

Basic Qualifications

Preferred Qualifications

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.