Implement and manage tracking and analytics solutions across the organization, with a focus on Google Tag Manager (GTM) and Google Analytics (GA).
Collaborate closely with both front-end development and marketing teams to ensure seamless data integration, particularly in relation to multi-domain tracking, cross-domain attribution, and accurate event timing.
Ensure all tracking configurations are scalable, and aligned with best practices in analytics and data attribution.
Develop an understanding of the business needs for data measurement and ensure all front-end code meets the tracking and reporting requirements.
Debug and troubleshoot tracking and data issues, including understanding timing and scope of cookies and working with developer tools to ensure correct variable availability and event firing.
Requirements :
Solid front-end experience in HTML, CSS, JavaScript with a good understanding of web technologies and development best practices;
Deep understanding of tracking and analytics tools;
Experience with Attribution Modelling;
Hands-on experience with debugging : Ability to troubleshoot tracking and reporting issues using tools like browser developer tools and understand the timing of data and events in relation to user interactions;
Familiarity with data-driven decision making and business intelligence tools Power BI, Looker, Tableau).
SQL skills : Understanding of how to query and manipulate data for reporting and analysis.
Excellent problem-solving skills with a focus on detail and accuracy.
Nice to Have :
Experience in data visualization through Looker Studio, Power BI, Tableau, or similar tools.
Familiarity with server-side tagging and advanced features of Google Tag Manager.
Experience working with operational intelligence tools for data analysis and reporting.