Cluster Expert Manager

The purpose of this role is to drive healthcare professionals’ endorsement of Haleon brands. This role combines responsibility for setting up cluster and country strategy based on Export Markets one and its excellent implementation.

The person constantly provides local insight and input while also effectively translating content and plans into the local context to ensure a smooth strategy implementation. Cluster Expert Manager cooperates closely with local Digital Activation Manager, F2F Engagement Expert Manager, as well as Country Sales Managers and Marketing Managers to deliver highly effective and business impactful plan for expert activities.

Expert Marketing Manager focus is on right understanding HCPs insights, right claims and channels choice for expert activities by brand.

Key Responsibilities :

Understand expert local insights and key barriers of Haleon brands advocacy.

Understand competitive activities and their impact on expert advocacy in Cluster.

Defining top claims and RTBs required to deliver right mindset shift per target and segment, as well as delivery of Advocacy KPIs

Definition of the most effective connection channels with defined HCPs targets. Close co-operation with Marketing, Sales and F2F Expert Engagement team, including (and not limited to) : face to face, digital, conferences, events

Close co-operation with CEE Expert Lead to understand key global / CEE learnings.

Understand objectives and content of globally and CEE developed toolkits. Understand opportunities and challenges with using those locally.

Adapt global / CEE toolkits to local needs.

Where required, deliver local expert marketing toolkits, if global / CEE ones do not meet specific local requirements.

Oversees and constantly optimizes the expert budget and budget phasing for the country / cluster.

Participates at F2F Expert Engagement briefings and seeks constant feedbacks and understanding of local expert insights

Participates in Export Markets Business Reviews and collaborates with marketing teams / BU to identify and approve mitigating actions to deliver Brand / Brands financial commitments.

Effectively influences a number of stakeholders to ensure buy-in to recommended strategies and plans

Engages and energizes internal and external stakeholders on the Expert strategy and marketing plans for a the cluster

Builds powerful relationships with Marketing, Medical and CEE Marketing Team

Requirements

University Degree preferably in Healthcare or Life Sciences

Fluent English

Minimum 8 years of experience in expert marketing or marketing with Consumer Healthcare or FMCG companies, developing and implementing expert strategies & plans

Experience in cross-functional cooperation with commercial, marketing functions

Knowledge of expert trends and solutions on the BU level and cluster / country level

Experience managing and cooperating with agencies and vendors

Proven track record of influencing senior stakeholders in an organization.

Proven track record in matrix organization

Proven track record of problem solving

Strong relationships building

Being bold in moving things forward, pragmatic in turning data into actions, brings outside in

Strong commercial and financial acumen

Results driven, resilience, problem solving and decision making

Li-hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com / careers /

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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