Senior Manager Marketing & Communication EMEA

Job Purpose :

A skilled and hands-on MarCom leader with a mid-senior experience in marketing & communications for our distributor management in EMEA. Ideal candidates will possess an established network in the logistics or intralogistics industry and a proven ability to elevate operational on- & offline MarCom performance across EMEA, i.e. Eastern Europe (particularly Balkan and Baltic countries), and Middle East (particularly Israel, KSA, UAE) and Africa (particularly Maghreb countries & South Africa) in cooperation with our Business Partners / distributors. The experienced and hands-on leader will engage actively in tactical, mainly online marketing operations, while developing a small Marcom team as she / he grows the business (currently one team member). The role calls for a proactive, results-driven marketer with a proven expertise at generating leads with our channel business partners / distributors, creating a wide brand awareness and building a strong lead pipeline for our indirect sales channels.

Your tasks

Main Accountabilities

• Marketing PlanningDevelop marketing strategy for channel marketing EMEA to build a strong lead pipelineImplement marketing plan for the local markets in collaboration with respective business partner sales and customer service managersDeliver KPI reporting and data-driven insights leveraging marketing automation platforms such as HubSpot and SalesforcePlan and monitor regional EMEA marketing budget with forecastsGood knowledge and / or experienced to build-up in-depth insights of developing EMEA markets, i.e. Balkan and Baltic countries, and Middel East (particularly Israel, KSA, UAE) and Africa (particularly Maghreb countries & South Africa), ideally with a well-established network in the logistics or intralogistics industry within local marketsEnsure constant monitoring and adjustment to the plan to generate high-quality leads and opportunities in line with marketing strategy roadmap
• Operative Marketing ExecutionDevelop and execute the marketing mix both on- & offline (67% Digital : email, LinkedIn Paid, search engine marketing, 3rd party ads - 33% Offline : direct marketing, exhibition and events, print, and customer relations) in line with our corporate designOwn and drive online channels on proficiency level, including search-engine marketing, paid marketing, social media, email marketing, inbound marketing, and othersExecute digital marketing campaigns (Hubspot) including content creation (e.g. landing pages, digital content assets, social media posts, others)Drive, plan and execute lead generation channels (Google & Social Paid, Search Marketing, others) for the local marketsEmpower our channel partners in marketing and lead managementLead nurturing until handover to sales teamOrganize customer / industry events, and exhibitions according to global guidelines and local requirement
• Stakeholder Management, Sales and Service SupportEducate internal & external stakeholders and manage their needs and expectationsDrive channel partner network in the logistics or intralogistics industryPresent data-driven insights and provide regular updates against KPIs with action plans

Your profile

Job Requirements

Training / Education :

Professional Experience :

Other :

Location :

This position can be based in our Limassol office or remotely from any of the following countries : Serbia, Greece, Bulgaria, Romania, Hungary, Croatia, Slovenia, Slovakia.