Marketing Manager in Hungary

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the department :

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Marketing Manager (Position) you will :

The marketing manager reports directly to the Country Manager and dotted line to the European Marketing Manager. The Marketing Manager is responsible to build the brand and drive sales in Local market by working closely with European Marketing team, BYD dealer network and the BYD regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.

• This Role will also take responsibility for ensuring dealer websites, signage and any marketing materials are up to date, and in compliance with BYD CI policy.
• This Role will also pick up the steering of the Marketing Budget including the allocation of funds to Retailers for marketing activities.
• This Role will collaboratively work with the European PR and Event team, for all activities planned in the local market.
• Key Objectives and Responsibilities
• Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
• Plan and co-lead execution of National Events with Public Relations, conducting post event analysis to understand effectiveness of action and feed insights internally.
• Develop and manage regional advertising / digital campaigns across local market, in conjunction with appointed agency
• Provide Digital assets for local market use, and ensure usage and support at time of national based campaigns
• Supervise Dealer Marketing Plans and Monitor execution from Dealer Partners.
• Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns….).
• Develop and manage local advertising campaigns in conjunction with appointed agency.
• Take responsibility of steering marketing budget.
• Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process
• Collaborate with and support the PR Manager and the European PR and Events team when planning activities in Local market.
• Foster, grow and nurture relations with digital media and social influencers
• Be a brand Ambassador and work always with the Customer in mind.
• Actively engage Actively engage and Collaborate on any European event or activity as needed.

Your profile :

Location : Hungary

Type of Employment : Full-time