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Global Touchpoint Owner Social Media and Search Engine Marketing (SEM)
Bosch GroupBudapest, Hungary30+ days ago
Job descriptionCompany Description Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources. Job Description As Global Touchpoint Owner Social Media and SEM you will be part of the global marketing team at the business unit Measuring Tools, taking care of defining and implementing the global touchpoint strategy for social media and SEM. Your responsibilities will include the following : Responsible to develop the brand and touchpoint strategy on social media channels and through search marketing activities ensuring ROI optimization Develop and guide global content creation strategy which is in line with the overarching marketing concepts and business unit objectives, ensuring that all materials effectively resonate with target audiences, driving the desired outcomes Lead the development of Measuring Tools’ social media strategy and tactics, including influencer and cooperation partner programs (officeOn) that delights and engages our local audiences Steer and plan social touchpoints including content and creative optimization based on KPIs Responsible for all SEO and SEA marketing activities including search engine optimization strategies, execution of SEO / SEA roadmap that drives growth through user intent marketing - for both seasonal and always on campaigns Based on the global search strategy, plan paid search activities including budget and targets in alignment with regional counterparts and agencies to ensure business goals are met Produce reports, analyze trends and make data driven recommendations to identify new campaign opportunities for SEO as well as SEA Align with global and regional stakeholders to ensure alignment of touchpoint strategy across business units and regions Qualifications Which requirements are important to us? Background You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus). Certifications in Meta and / or Google platforms is an advantage. Experience In order to be successful in this job, you would need to have the majority of professional experiences listed below : You are passionate digital marketing expert with more than 5 years of experience in digital touchpoints, ideally social media and search engine advertising Up-to-date knowledge about the latest social media trends and landscape Experience in search engine advertising, understanding of SEA platforms and campaign structures Proficient in handling IT and digital marketing systems and efficient usage of Microsoft Office (Excel, PowerPoint) Strong level of affinity for online marketing, AI tools and technology trends in marketing Basic knowledge of HTML and CSS is an advantage Personality If most of the sentences below are true to you, you’d have a good chance to a perfect match with our requirements : You are team player with a proven track record in digital marketing and / or digital sales Solid project management skills and ability to handle complexity You are excellent communicator, creative person and skilled in internal stakeholder management You have strong result-orientation and clear commitment to achieving ROI targets Profound analytical and contextual thinking with a data-driven mindset Positive and proactive attitude, willingness to not only apply but also build processes Working practice Social Media management experience including deep knowledge of social networks, strategy planning, budgeting, advertising and influencer collaborations. Profound understanding of SEO architecture, link graphs, taxonomies, content optimization and promotion. - Languages You are fluent in English. Other language knowledge is an advantage. Additional Information Get to know our #LikeABosch benefits. We would like to help you GROW so we offer you : Financial security & recognition : We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus. Trainings and professional development : We believe in aLife-Long Learningapproach, so you can take advantage of several technical and soft skill trainings and language courses. Career development We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities. We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to : Your work life-balance : You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours We offer childcare possibilities and sabbatical option. Your health and well-being : We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups. We also offer you several perks and benefits : You can use your annual cafeteria allowance flexibly for family support e.g. tax-free kindergarten and nursery allowances), health care mobility car sharing services) and recreation You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs We also appreciate your loyalty with jubilee gift and extra jubilee holiday You could join INSPIRING community worth to belong : We are true to our values : We are committed to sustainability we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes. Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day. Are you ready to work LikeABosch Please apply with your English CV! If you require any further information, please feel free to contact us on the following number : +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08 : 00 a.m. till 16 : 00 p.m.
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Touchpoint Owner And • Budapest, Hungary
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