Vet Channel Brand Manager

Responsibilities :

Vet Channel Brand Managers’ key tasks :

• Prepares yearly brand and marketing plans, develops effective market strategies to target customer segments, executes, and monitors progress in marketing and sales activities in assigned segments in entire product lifecycle of PH products in veterinary channel. Vet Channel Brand Manager is responsible for given marketing budget in alignment with supervisor.
• Tracks market share trends against plans and amends tactics to defend the set objectives.
• Analyses data and makes strategic recommendations. Provides marketing insight and direction to optimize new product launches. Continuously seek new business opportunities based on market visits, meeting with customers, desk, and field research (competitor and customer analysis).
• Developing briefs and having regular communication with creative and other agencies based on the demand (research, studies, events, training / educational agencies).
• Integrates sales and marketing approach toward sales force.
• Develops and maintains relationships in organization (cross divisions) and out of organization (external partners : customers, agencies, other 3rd parties, KOLs, bringing added value to the business).
• Customer Centric approach; works with the Commercial&Technical Consultant&Marketing Team in the development of goals, forecast and action plans for vet channel customers and key opinion leaders in vet channel, as well with Finance&Supply Function when needed.
• Regularly, together with PH Technical Consultant support sales force, customers and partners in product knowledge and marketing support.
• Spends certain amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in coordination with technical consultant.
• Contributes to the work of Regional Marketing Team CEE. Exchanges marketing ideas among regional marketing team members, shares available information with regional colleagues in a timely fashion, cooperates in preparation on marketing plans.
• Contributes to the good image of the company by developing excellent relationships with key opinion leaders and customers using Corporate Compliance principles.
• Responsibility of compliance.

Basic qualifications :

Additional Skills & Preferences (Nice to Have) :

What we offer :

An attractive benefits package (details to be shared during the recruitment process), opportunities for professional development, and a positive work atmosphere with supportive colleagues.

Travel :

Travel required occasionally within CEE region / or globally, up to 5-10%.