Position Summary
Our client is a fast-scaling e-commerce brand that has rapidly become a market leader in the outdoor living space. Since launching in 2022, they’ve doubled revenue year over year and are now on pace for mid-8-figure sales by 2026—with nine figures in sight.
They’re looking for a Head of Growth to take full ownership of customer acquisition, lifecycle, and performance marketing. You’ll oversee a robust omnichannel growth engine, including DTC and B2B initiatives, and drive a well-funded media mix across Meta, Google, YouTube, and emerging channels. This is a high-impact leadership role for someone eager to lead, build, and scale.
Key Responsibilities
Growth Strategy & Ownership
- Define and execute an 18-month revenue roadmap with full P&L responsibility
- Set and manage OKRs, growth budgets, and margin targets
- Build real-time scenario plans to meet GMV and profitability goals
Acquisition & Media Buying
Lead acquisition across Meta, Google / PMax, YouTube, CTV, podcasts, affiliates, and new channelsManage and scale a $500K+ monthly media budget while optimizing CAC and MERRun advanced analytics (MTA, MMM, geo-lift, incrementality) to guide spend decisionsCreative & Performance Content
Oversee a data-informed creative system shipping 100–150 ad variations per quarterEnsure a balance of strong branding and high-performing creatives across formatsChampion creative testing, innovation, and optimizationLifecycle & Retention
Build and optimize email / SMS programs to contribute ≥35% of total revenueDesign post-purchase journeys, upsells, win-backs, and loyalty flows to grow LTVOnsite Experience & CRO
Own CRO roadmap including A / B testing across checkout, PDP, product discovery, and personalizationContinuously improve the site experience to lift conversion and engagementGen-AI & Automation
Leverage AI tools for creative generation, copywriting, bidding, segmentation, and reportingAutomate repetitive tasks to allow teams to focus on strategy and bold movesTeam Leadership & Collaboration
Recruit, develop, and manage a cross-functional growth team (5–10 FTEs) across media, lifecycle, creative, and analyticsTranslate data into action and push for continual experimentation and learningCollaborate closely with Product, CX, Finance, and Supply Chain to ensure alignment across demand and operationsYou're a strong fit if you...
Have 8–10+ years of experience in DTC / eCommerce growth, with at least 2 years in a Head or VP-level roleScaled a brand from ~€10M to €50–100M+ in revenueAre hands-on with Meta and Google and have grown at least one channel from zero to seven-figure spendHave managed large-scale budgets ($500K+ / month) and understand CAC, MER, and working capital dynamicsBuilt successful lifecycle programs driving 30%+ of revenueAre fluent in attribution modelling (MTA, MMM) and data interpretationHave led remote, cross-functional teams in a high-performance environmentAre comfortable operating autonomously and thrive in an sync, fast-moving cultureUse Gen-AI tools to enhance marketing workflows, creative output, and efficiencyWhat we offer
Contract Type : B2B (freelance / contractor model)Competitive Compensation : €5K–€6K / month base salary (negotiable based on experience)Performance Bonus : 50% bonus paid quarterly, based on KPIsRemote Freedom : 100% remote role with async flexibility — work from anywhereHigh Autonomy : Clear goals, zero micromanagement, full ownership of your roadmapDedicated Resources : Run with a robust media budget and access cutting-edge toolsGrowth Playground : Opportunity to test, build, and scale across DTC + B2B + omni-channelTop Talent Team : Work with senior operators, creatives, and strategistsVacation Flexibility : Time off is negotiable based on your local country’s standardsCareer-Defining Role : Own growth in a hyper-scaling company rewriting an entire category