Salesforce Marketing Cloud & Automation Specialist
Location : Budapest (Onsite)
Department : Marketing Automation
Level : Mid to Senior
About the Role
We’re looking for a Marketing Automation Specialist with deep expertise in Salesforce Marketing Cloud , passionate about orchestrating multi-channel customer engagement and marketing excellence. Based on site at our Budapest office, you will play a central role in designing, building, and optimizing marketing automation initiatives across email, SMS, push, and advertising, while working closely with CRM, MarTech, and Product teams to deliver measurable impact at scale.
This is a strategic, hands-on role where your deep knowledge of cross-channel marketing automation and data-driven personalization will help shape the future of our customer experience globally.
Key Responsibilities
- Design, build, and optimize multi-channel marketing journeys using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Automation Studio
- Develop and manage complex audience segmentation, trigger-based nurturing campaigns , and personalized content strategies
- Leverage AMPscript , SQL , and API integrations to dynamically tailor customer interactions
- Collaborate with Marketing, CRM, and Data teams to align campaign strategies with business objectives and lifecycle stages
- Implement, manage, and continuously improve data workflows connecting Marketing Cloud with CRM platforms, CDPs, and external data sources
- Stay current on marketing automation trends, AI / Einstein features, and platform innovations and advocate for their application within our marketing strategy
- Ensure cross-channel orchestration best practices, including compliance with GDPR and CAN-SPAM , responsive design, and high deliverability
- Support campaign analytics, performance reporting, and ongoing optimization based on behavioral insights
- Contribute to internal documentation, process improvements, and training sessions to elevate marketing operations maturity
Skills Required
Bachelor’s degree in Computer Science, Information Systems, or related field (or equivalent experience)3–5+ years of hands-on experience working with Salesforce Marketing Cloud in a professional settingStrong command of cross-channel marketing automation , beyond email, including SMS, mobile push, advertising, and web personalizationProficient in SQL , AMPscript , and data manipulation across Marketing Cloud platformsSolid understanding of CRM principles , customer lifecycle marketing , and behavioral-based campaign designExperience with integrating Marketing Cloud with external systems via APIs or connectorsEagerness to stay up to date with Technology trends , continuously learn, and push the boundaries of what marketing automation can deliverExperience using task and project management tools such as Jira to manage workflow, track progress, and collaborate across teamsCollaborative mindset and ability to work effectively across cross-functional teams in Marketing, Data, and ProductPreferred Qualifications
Salesforce Marketing Cloud Email Specialist Certification or equivalent (or willingness to complete within 6 months)Experience with Einstein AI , Marketing Cloud Connect , or similar AI-driven content or prediction tools.Familiarity with CDPs and how to activate data for marketing automationExposure to Agile methodologies, Git, or CI / CD deployment practices is a plusUnderstanding of marketing attribution , profile scoring models , or campaign measurement frameworksWhat We Offer
A collaborative, data-driven, and forward-thinking environment where innovation is encouragedThe opportunity to work on high-impact global campaigns that reach millions of usersAccess to continuous learning and professional developmentA competitive salary , Relocation support and benefits packagePlease note : we're trying to build a great company culture and a cohesive office, which means that this is an in-office opportunity.